PLAY RADICAL

PLAY RADICAL

A multidisciplinary creative studio rooted in the sports culture and modern lifestyles aiming to ignite stories of innovation and enable positive changes.

PATAGONIA - ARTIFISHAL Documentary

A film about people, rivers, and the fight for the future of wild salmons and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature. We helped Patagonia to sensibilize young audiences by screening and promoting the film.


#event #culturalStrategy #fieldMarketing

PATAGONIA - ARTIFISHAL

A film about people, rivers, and the fight for the future of wild salmons and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and our continued loss of faith in nature. We helped Patagonia to sensibilize young audiences by screening and promoting the film.

#event #culturalStrategy #fieldMarketing

LAAX OPEN x SWATCH X RATED

First adopted by 'straight edge' subcultures worldwide, we helped Swatch reposition the X-Rated watch model as the official product for all action sports events and athletes and curated the design of retail pop-ups including the digital touchpoints.


#culturalStrategy #retailDesign

CLAPTON FC TALES

In 2016-2017 we followed the oldest club in East London for a season and told a photographic story of a successful past through to today's struggle, and of how fans are fundraising to take over the club and make the club shine again.


#storytelling #photography #contents

THE MATCH TICKET

Wembley Stadium have transitioned from paper to digital tickets for all England games. Through design, we streamlined and re-organised the information in order to enhance the fans experience whilst retaining the paper tickets’ collectable value.


#UXResearch #UIDesing #VisualDesign

Road to Tokio 2020

As part of a research team we created an "empowering kit“ for attendees and partners of the 2020 Tokyo Olympics to help to reduce the carbon footprint relating to all aspects of food at the event. Working with the Food Standards Agency and event partners, we developed a series of digital tools and gamification tactics. 


#UXResearch #fansExperience #Innovation

GEARED

Geared is the future of digital engagement for those who participate in all forms of sport. It is a plug and play algorithm that uses artificial intelligence to distribute tailored sports related discounts and perks for earned achievement.


#product design #innovation

An integrated approach that encompasses a wide range of disciplines that lead to making tangible, the visions of a positive change.

Insights, trends and research

Sports Marketing

Sponsorships & Partnerships

Events and Brand Experiences

Storytelling & Moving images

Branding & identities

Cultural strategies

Campaigns Direction

Art Direction & Design

Digital Technologies

Insights, trends and research

Sports Marketing

Sponsorships & Partnerships

Events and Brand Experiences

Storytelling & Moving images

Branding & identities

Cultural strategies

Campaigns Direction

Art Direction & Design

Digital Technologies

Atletico Studio is located at the heart of Shoreditch. Email us at info@atletico.studio or call at +44 (0) 20 3290 9077

Studio 5, 155 commercial street E1 6BJ - London, UK​

© 2019 Atletico Studio is the trading name of Atlas Venture International Ltd. Company N. 07955157 registered in England and Wales